From Seth Godin’s blog post on slacktivism:
According to recent data about the ice bucket challenge making the rounds, more than 90% of the people mentioning it (posting themselves being doused or passing on the word) didn't make a donation to support actual research on an actual disease. Sounds sad, no?
Truly sad. I get raising awareness and that a lot of money has been donated, but for a vast majority of people it seems like a classic case of slacktivism. I think it’s especially valid when awareness reaches a critical mass. Once that point has been hit, additional “awareness” has less of an impact if donations are not increasing at the same rate as the meme.
My wife and I were challenged and didn’t respond with a video or immediate donation, so with that said we will be donating today to the following organizations:
Will you join me in making a donation to a cause that means something to you? No video necessary.
Updated 8/19 with additional thoughts on awareness.