The Year We Broke the Internet

Luke O’Neil on media’s new business plan of viral content and how the lust for page views ruined the Internet.

This conflation of newsiness with news, share-worthiness with importance, has wreaked havoc on the media’s skepticism immune systems. It didn’t happen out of nowhere, it’s a process that’s been midwifed by the willful blurring of the lines between fact and fiction on the part of a key group of influential sites, that have, unfortunately, established a viable financial model amid the wreckage of traditional media.