The difference between time and attention – Signal v. Noise

Jason Fried shared some great insight on time and attention today:

What I don’t have – and what I can’t squeeze in – is more attention. Attention is a far more limited resource than time.

My only complaint is when he said time and attention “aren’t even related”. Not true!

They are related. Time is the total number of hours and minutes available to you. He’s correct to say that attention is far more limited, though. You have sleep, meals, and required meetings/errands/appointments/etc. The time left is what you have available to divide up as you choose. Attention is what you choose to do in that time.

And that’s where things get challenging.