Freebooting, to be clear, is not the same as simply sharing a link to someone’s YouTube video on Facebook. When you do that, Facebook embeds the YouTube video, and all the views—and advertising revenues—are properly credited to its original publisher. No one has a problem with that, including Sandlin. It’s how the system is supposed to work. But it doesn’t work that way anymore—not well, anyway. That’s because, over the past year, Facebook has decided it’s no longer content to be a venue for sharing links to articles and videos found elsewhere on the Internet. Facebook now wants to host the content itself—and, in so doing, control the advertising revenue that flows from it.
Freebooting (downloading other people’s YouTube videos and uploading them on a different platform for your benefit) is just another example of Facebook’s business model and reach wreaking havoc on the open web.