From a great NY Times Louis C.K. interview:
It's a desperate thing to need everybody to be really happy with everything you say. To me the way to manage is not to have 50 versions of yourself -- I do this thing, and the next time you're going to hear me is the next time I do another one. As soon as you crack your knuckles and open up a comments page, you just canceled your subscription to being a good person.
I saw him a few weeks ago at Kleinhan's in Buffalo -- he ended the show on a related note, talking about the two worst versions of ourselves: driving a car and on the internet. How these two settings give us the protection (whether inside a car or a browser window) to say and do things that we'd never do in person.
I think a lot of life today comes down to effectively managing the multiple versions of yourself and consolidating those versions into an authentic, reasonable, and manageable number. Otherwise you are going to spend a lot of your time, attention, and money trying to make other people happy.
Be sure to read the rest of the interview, as he touches on all the indie things he's done recently on his own terms -- from tour tickets to comedy specials. Very inspiring.